People behind Smart Money Ventures
With a Computer Engineering degree from Unicamp and an MBA from UC Berkeley Haas, I am a seasoned entrepreneur, educator and investor.
I co-founded of Movile, one of Brazil’s major startup success cases and a global leader in mobile commerce with important investments in content distribution platforms and Online-To-Offline (O2O) applications in the segments of children's education and other mobile content, food delivery, ticketing and cloud logistics.
In the Silicon Valley, I learned about the Lean Startup and Customer Discovery methodology from its creator and serial entrepreneur, Steve Blank. I was first a student, then an entrepreneur in residence, and finally a certified educator.
Upon returning to Brazil, I led the Market Intelligence and Strategy unit at Promon’s telco arm, Tropico, and was invited to be a visiting professor at the Unicamp's Institute of Computing. I led the very first Lean Startup and Entrepreneurship course within the Computer Science and Engineering curricula.
I have also shared my angel investing practice and lessons in an Angel Investing course aimed at educating high net worth professionals on how to analyze, engage, add value to, invest in and profit from early stage opportunities.
Since selling my stake at Movile in 2014, I have been an active venture capital investor, with a smart money approach by infusing money, strategic advice, hands-on experience, networking, and growth traction experiments into the brains of the handpicked and most promising Brazilian entrepreneurs.
Just two years into his Computer Engineer graduate degree from Unicamp in 1994, César Bertini started up one of the first Internet Sevice Provider (Planet), before the Internet had become mainstream.
After selling his ISP, he founded MC1 Technologies, a corporate mobile apps and platforms software house, backed by Mitsubishi Corporation.
In 2005 he was awarded by JCI - Junior Chamber International as TOYP (The Outstanding Young Persons) in Brazil.
As MC1’s CEO, he grew the company’s operations, with more than 4 offices in LATAM, with clients over 16 countries. As part of his R&D efforts, MC1 opened an innovation hub in UNICAMP, with registered patent. MC1 has been recognized by Gartner as the leading company for CPG Retail Execution Solutions in LATAM.
Cesar participated in 3 M&A operations and several rounds of investments. He left the company in 2016 after selling his stake in the last 2 investment rounds with funds managed by TreeCorp Investments and G5 Evercore.
As an angel investor, Cesar has been active since 2015 and joined Smart Money Ventures in late 2016. In addition to financial support, Cesar focuses on analyzing new investment opportunities and supporting portfolio companies with strategic advice, hands-on experience and business development connections.
Besides that, Cesar is a member of the board of directors of 2 companies.