Investment Strategy


Be part of Smart Money Ventures

Investment strategy

1What is the SmartMoney Ventures Investment Process and how long does it last?
  • First of all, it is worth mentioning that everyone's time (investors and entrepreneurs) is valuable and we respect this!
  • We started receiving basic materials
  • Having "fit", we will promote some interactions via call or face-to-face meetings, in which we deepen some information beyond those already sent
  • Basic information such as traction experiments, indicators, Unit Economics, terms of the round and the description of the use of money are essential.
  • We test the products, talk to current company investors, market experts, customers and prospects   The investment may have a previous phase of "traction experiments", where we invested a small venture capital to follow the startup and entrepreneurs' execution.
  • During the investment review, we have already developed a plan to improve any points raised.
  • This process takes between 45 and 90 days.
2What are the areas of investment interest of SmartMoney Ventures?
  • We prioritize, but do not restrict, business to TechEd, FinTech, InsurTech, Tourism, Urban Mobility and B2B Process Optimization
  • We prefer business models with network effect and MarketPlaces
  • Everyone is welcome: B2B, B2C, B2B2C, P2P
3What criteria do we use for decision making?
  • Fit our areas of interest and theses that we know to really help!
  • Problem and Market validated
  • Theses that address regional / global issues
  • Clear offer and positioning in the ecosystem
  • Company status: initial monetization
  • Organization and established metrics (Unit Economics)
  • Realistic fact-based and data projections
  • Team quality (coachable, fast, commitment)
  • Clear scalable model
  • Execution Know-how
  • We do not invest in companies without any billing or at the stage of ideation
4What values does SmartMoney Ventures most value in its investments?
  • Compliance: no one's boss! We all worked for the success of startup!
  • Trust: unrestricted access to all data for monitoring and supporting decision making
  • Critics (market, customers, competitors etc) are fuel to move forward faster! Be quick to listen, quick to analyze and assertive to speak!
  • Ability to learn and act fast!
  • Connection to all involved in the ecosystem where the startup is positionated!
  • Growth: business, market and people
  • Quality: the goal is always to be the best!
  • We live the daily life of companies! We address the points raised during the investment analysis and act strongly on the growth of startup!

Apply now

About our process

The first part of our process is receive and read your documents. Be prepared to receive our questions.

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